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Putting Plans into Action: Marketing Your Club for Long-term Success

01:04:00

Feb 24, 2021 01:14 PM

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Speakers

Tom Wingert
Marketing Strategist @Lululemon
Bio: Tom is a nationally recognized marketing strategist with more than 10 years of leadership experience in consumer-facing work, predominantly focused in the retail, fitness, hospitality, and consumer technology industries. Currently at lululemon where he leads the retailer's Key City Strategy, Tom was most recently the Vice President of Marketing for City Fitness in Philadelphia (where he is based). In each of the five years of his tenure at City Fitness the company saw more than 30% growth, and his work was awarded several times by the American Advertising Federation at the local, regional, and national levels, in addition to garnering wide praise within the fitness industry.
Aaron Verasammy
National Sales Director @ABC Fitness Solutions
Aaron Verasammy is national sales director for ABC Fitness Solutions. In this role, Aaron works closely with gym owners to leverage technology to help solve health club challenges by determining the best solutions for their business. He has more than 20 years of experience in the fitness industry, including previously owning and operating a successful health club.